WebsiteSankanur Institute of Nursing
Helping prospective students understand their courses, facilities and next steps.
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Selected work
Crinsun Technologies
Helping a technology services team explain its work to the right business audience.
The challenge
A wide range of technology services can be difficult to understand when the information is presented as a long list of capabilities.
How I approached it
Group services around how customers understand their needs, clarify the journey from problem to solution and make enquiries easier to find.
My contribution
- Content structure, page hierarchy, service flows, wireframes and interface design.
Impact and learning
A more direct way for visitors to understand the offering and take the next step. Clear positioning begins with the questions customers bring—not the internal names a company uses for its services.
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